Services
Full service market research
Custom market research studies from start to finish, everything from small in-depth interview projects to large international surveys.
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Advisory boards
Agenda planning and session preparation, including topic selection, format and dry-runs for staff.
Consulting/Advisory
Ad hoc advice for clients who need to plan and execute their own market research and need some help along the way.
Teaching/Coaching
Tailored courses on the "how to's" of market research, including interviewing customers and writing surveys.
Research Expertise
Methods
- In-depth interviews
- Group interviews
- Advisory boards
- Online surveys
- Conference surveys
Respondents
- Physicians
- Allied Health Professionals
- Patients/Caregivers
- Hospital Administrators
- Payers
Analytics
- Choice-based conjoint
- Voice of customer
- Segmentation
- Van Westendorp pricing
- Max-Diff analysis
Geographies
-
United States and International
via our preferred network of
international partners
Why Us?
Our experience
- A proven track record delivering targeted, high quality customer insights to clients that drive decision making.
- Extensive medtech expertise, informed by both in-house industry roles and external consulting, giving clients context-rich, practical guidance.
- Demonstrated excellence across qualitative and quantitative methodologies, ensuring the right approach for each project.
Our working style
- Senior-level involvement, supported by best-in-class partners from our vetted supplier network, ensuring efficient, dependable execution.
- Careful attention to detail and rigorous quality control that result in clear, accurate outputs.
- Customized approaches designed to meet the unique needs of each client, yielding relevant, actionable insights.
Industry Expertise
Cardiac Rhythm Management
- Pacemaker/ICD/CRT Device Systems
- Remote Cardiac Monitoring Systems
- Implantable Cardiac Monitors
- Mobile Cardiac Telemetry Systems
- Ablation Catheters
- Mapping and Navigation Systems
- Defibrillation Vests
Vascular Intervention
- Atherectomy and Thrombectomy Devices
- Balloons/Stents/Catheters/Sheaths
- Intravascular Imaging (IVUS, OCT, NIRS)
Structural Heart/Cardiac Surgery
- TAVR Guidewires
- Temporary VADs
- Heart Lung Machines
- Mechanical Circulatory Support
- ACT Machines
Heart Failure Management
- Implantable PA Pressure Monitors
- Ventricular Assist Devices
- Interatrial Shunting Devices
- Echo-based AI diagnostics
Hypertension Management
- Implantable Blood Pressure Monitors
- Renal Denervation Catheters
Other
- Implantable Drug Pumps
- Self-Catheterization Products
- Magnetic Sphincter Augmentation Devices
- Tonsillectomy Equipment
- Sinuplasty Balloons
About Us
Susan is the founder of Claricity and brings more than 25 years of market research experience in the medical device industry. She has deep expertise within the cardiovascular space, with over two decades working in Cardiac Rhythm Management, Interventional Cardiology, and Cardiac Surgery.
Susan has led a broad range of qualitative and quantitative studies, including market understanding, unmet-needs assessment, technology evaluation, concept and positioning testing, message validation, and tracking research. Her work helps medical device teams translate customer insights into strategies that guide product development and shape effective launch campaigns.
Before founding Claricity, Susan co-founded in2ition research, where she spent 15 years delivering custom research for leading device manufacturers. During this time, she also served as a market research consultant to Medtronic’s Cardiac Rhythm Device Management division, managing numerous studies over four years. Earlier in her career, she led the market research function at Boston Scientific CRM (formerly Guidant) and held research roles with Burson-Marsteller, Research International, and KRC Research.
Susan holds a Ph.D. in international marketing from the University of Michigan and a bachelor’s degree in business with a marketing concentration from the University of Minnesota.
Projects
Customer understanding
Better understand customers by exploring the current standard of care in the market, product usage, brand perceptions and attitudes.
Idea generation
Gather detailed "voice of customer" data on customer needs and satisfaction with current solutions to identify gaps in the market.
Product testing
Obtain reactions to new product concepts and features and explore the reasons why.
Product launch
Test potential product positionings, messages, images and ads in preparation for market launch.
